Category Archives: Brand Identity

La Fidelia


Admiring the tea packaging and branding of La Fidelia.   The tea is an artisan and natural product made with Peruvian flowers and fruits, which is the inspiration for the design.  The illustration, branding and packaging is a collaborative effort of designer and illustrator
Carla Eráusquin Bayona and Paloma Nieri.

Images:  Courtesy of La Fidelia, Carla Eráusquin Bayona and Paloma Nieri.

Cadena + Asociados

Appreciating the brand identity of this churreria, El Moro, located in Mexico City. The design was created by Mexican designer Ignacio Cadena in his studio Cadena + Asociados. The inviting palette
is chromatic with the color white inspired by sugar. The graphic symbols are repeated on the walls, floor tiles, aprons and other food accessories.

“In contemporary societies Design is not a luxury anymore, it is a necessity. Everything around us is Design and should revolve around the direct benefit of humans and planet earth. Design today more than ever has the possibility of changing the world and the way we inhabit it”  – Cadena+Asociados

Images: Courtesy of El Moro and Cadena + Associates.

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