Category Archives: Typography

Jones, Knowles, Ritchie (JKR)


Inspired by marble maze games Jones, Knowles, Ritchie (JKR) used a custom typeface “Maze Sans” to create an identity program for UNICEF branch, Marble, a science and art collective pioneering the future of ethical data. 

Unicef refer to corporate data as a maze of information, challenging to navigate when looking for pathways to solutions.  JKR took this analogy using colorful marbles to illustrate the journey of data in a simple and approachable way both statically and in motion.  The font works particularly well when seen in animation using the marbles to communicate different directives. You can view the video of the marbles in motion here.

Images:  Courtesy of Jones, Knowles, Ritchie (JKR)

Sim & Zou


Sim and Zou are two French artists based in Nancy, France.  The duo, Lucie Thomas and Thibault Zimmermann, are best known for their installations using primarily their favorite material, paper. In reviewing their projects we found this incredible handmade font created with thread and paper. Weave Type 2 was made with 550 yards of thread and required about 6 hours per letter.

You can see their first weave font and paper projects on their website and on Behance.

Images:  Courtesy of Sim and Zou.

Moshik Nadav Typography


Brooklyn-based Moshik Nadav creates sophisticated type for fashion and luxury brands.  Born and raised in Israel he relocated to Brooklyn, New York and established his studio, Moshik Nadav Typography specializing in high-end logotype and custom typography.  On Creative Pro he has this advice for students of typography and design:

“Get yourself a comfy chair because you are about to spend most of your time on it. Be original, be unique. Show the world something new. Don’t try to be someone else. Don’t mimic your favorite designer. Invent your style and be good at it. Never stop learning even after you graduate.”

You can view his work on his website, Instagram, Facebook and Behance.  His fonts can be purchased on his website.

Images:  Courtesy of Moshik Nadav.