Inspired by marble maze games Jones, Knowles, Ritchie (JKR) used a custom typeface “Maze Sans†to create an identity program for UNICEF branch, Marble, a science and art collective pioneering the future of ethical data.Â
Unicef refer to corporate data as a maze of information, challenging to navigate when looking for pathways to solutions. JKR took this analogy using colorful marbles to illustrate the journey of data in a simple and approachable way both statically and in motion. The font works particularly well when seen in animation using the marbles to communicate different directives. You can view the video of the marbles in motion here.
Images:Â Courtesy of Jones, Knowles, Ritchie (JKR)
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