Nicola Jones is the owner and designer behind the UK shop and studio, Gooseberry Moon. We love her style and brand which she duly describes in her profile page:

“With a ‘less is more’ aesthetic, I combine some of my favourite design elements including print, pattern, colour, calligraphy and typography to create beautifully simple paper goods for weddings and everyday. All designs are created from my original hand-drawn illustrations which are scanned and tweaked in photoshop to create patterns and motifs for greetings cards, notebooks, art prints and wedding stationery.”

“I’m inspired by the simple things in life, like shapes and silhouettes found in nature, and colour combinations and patterns in everyday surroundings. Berries, leaves and seedheads are some of my favourite things to draw.”

Website, Tumblr, Instagram and Not on the High Street.

Images: Courtesy of Gooseberry Moon.